February 2027 social media calendar for small businesses
February 2027 brings Lunar New Year on Saturday, February 6, Mardi Gras on Tuesday, February 9 and Valentine's Day on Sunday, February 14, followed by Washington's Birthday, a federal holiday, on Monday, February 15. It is also Black History Month. Plan specials and hours a few weeks ahead so the short month doesn't slip past you.
Updated
February is short, and it fills up fast. Three of its biggest dates land within nine days of each other, so a business that waits until the week of Valentine's Day is already behind.
Every date on this page links to the source that confirms it. If we could not check a day, it is not here.
Choose the dates that fit you. A cafe might post for Lunar New Year and Valentine's Day. A restaurant might add Mardi Gras and the start of Lent. Black History Month suits a sincere spotlight on Black-owned businesses you work with, not a sale. Each date lists the businesses it suits and sample post ideas, and the whole month comes as a CSV you can drop into your own planner.
Sample carousel
Days
: Black History Month begins
Source: Black History Month, February is Black History Month
carousel · Community
Spotlight a Black-owned business you buy from
Hook: A local business we love this month
Call to action: Tag a local business you love
: World Wetlands Day
Source: United Nations, World Wetlands Day (February 2)
No post idea for this day yet
: International Day of Human Fraternity
Source: United Nations, International Day of Human Fraternity (February 4)
No post idea for this day yet
: Lunar New Year
Sources: Smithsonian, 2027: Year of the Goat, GovHK, General holidays for 2027 (Lunar New Year's Day, February 6)
carousel · Holiday specials
Lunar New Year treats and when to order them
Hook: Lunar New Year is Saturday
Call to action: Order ahead for the weekend
: International Day of Zero Tolerance for Female Genital Mutilation
Source: United Nations, International Day of Zero Tolerance for Female Genital Mutilation (February 6)
No post idea for this day yet
: Mardi Gras
Source: Mardi Gras New Orleans, When is Mardi Gras 2027? (Tuesday, February 9, 2027)
reel · Holiday specials
A Mardi Gras special for Tuesday only
Hook: Mardi Gras is Tuesday
Call to action: Come in on Tuesday
: Ash Wednesday
Source: USCCB, Liturgical Calendar for the Dioceses of the United States of America, 2027
carousel · On the menu
Your meatless dishes for Lent, in one place
Hook: Meatless Fridays start this week
Call to action: See the full menu
: World Pulses Day
Source: FAO, World Pulses Day (February 10)
reel · On the menu
A dish built on beans or lentils
Hook: Lentils, three ways
Call to action: Try it this week
: International Day of Women and Girls in Science
Source: United Nations, International Day of Women and Girls in Science (February 11)
No post idea for this day yet
: World Radio Day
Source: United Nations, World Radio Day (February 13)
reel · Behind the scenes
What's playing behind the counter
Hook: Turn it up: our shop playlist
Call to action: Tell us a song to add
: Valentine's Day
Sources: NRF, Valentine's Day data and trends, timeanddate.com, Valentine's Day 2027 in the United States
carousel · Holiday specials
Valentine's dinner: how to book a table
Hook: Valentine's Day is a Sunday this year
Call to action: Reserve your table
: Washington's Birthday (Presidents' Day)
Source: OPM, Federal Holidays (2027 schedule)
carousel · Hours and updates
Your hours on the holiday Monday
Hook: Open Monday? Say so
Call to action: Save our hours
: Global Tourism Resilience Day
Source: United Nations, Global Tourism Resilience Day (February 17)
No post idea for this day yet
: World Day of Social Justice
Source: United Nations, World Day of Social Justice (February 20)
No post idea for this day yet
: International Mother Language Day
Source: United Nations, International Mother Language Day (February 21)
reel · Community
Hello in every language your team speaks
Hook: Hello in five languages
Call to action: Tell us yours
Ideas for the month
carousel · Holiday specials
Plan your February specials around the month's big days
Hook: Plan your February specials now
Plan your February specials now. Lunar New Year is Saturday, February 6, Mardi Gras is Tuesday, February 9 and Valentine's Day is Sunday, February 14. Swipe for the dates and how to plan a special. Stop by this week.
Call to action: Stop by this week
reel · On the menu
A warm drink for a cold week
Hook: It's cold out. Come in.
Call to action: Come in and warm up
carousel · Hours and updates
Your February hours, holiday Monday included
Hook: Our February hours
Call to action: Save our hours
Sources
- Black History Month, February is Black History Month (accessed 27 October 2026)
- United Nations, World Wetlands Day (February 2) (accessed 27 October 2026)
- United Nations, International Day of Human Fraternity (February 4) (accessed 27 October 2026)
- GovHK, General holidays for 2027 (Lunar New Year's Day, February 6) (accessed 27 October 2026)
- United Nations, International Day of Zero Tolerance for Female Genital Mutilation (February 6) (accessed 27 October 2026)
- Mardi Gras New Orleans, When is Mardi Gras 2027? (Tuesday, February 9, 2027) (accessed 27 October 2026)
- USCCB, Liturgical Calendar for the Dioceses of the United States of America, 2027 (accessed 27 October 2026)
- FAO, World Pulses Day (February 10) (accessed 27 October 2026)
- United Nations, International Day of Women and Girls in Science (February 11) (accessed 27 October 2026)
- United Nations, World Radio Day (February 13) (accessed 27 October 2026)
- NRF, Valentine's Day data and trends (accessed 27 October 2026)
- OPM, Federal Holidays (2027 schedule) (accessed 27 October 2026)
- United Nations, Global Tourism Resilience Day (February 17) (accessed 27 October 2026)
- United Nations, World Day of Social Justice (February 20) (accessed 27 October 2026)
- United Nations, International Mother Language Day (February 21) (accessed 27 October 2026)
- timeanddate.com, Valentine's Day 2027 in the United States (accessed 27 October 2026)
- Smithsonian, 2027: Year of the Goat (accessed 27 October 2026)